I freely admit to not being able to design my way out of a paper bag. I’m not a fontahollic. But understanding the design of fonts and what each one means and why it was invented is pretty brilliant.
1) Serif: Serif fonts have little “feet” or lines attached the ends of their letters. They’re generally thought to look more serious or traditional.
2) Sans-Serif: “Sans-serif” literally means “without serif” — these fonts don’t have the extra lines on the ends of letters. For that reason, they’re generally thought to look more modern and streamlined.
3) Script: Scripts are what we might think of as cursive- or handwriting-style fonts. They generally have connecting letters. You’ll find that script fonts come in many different styles, from elegant, to fun and casual, to hand-drawn.
4) Decorative / Display: When you hear a font categorized as decorative, display, or novelty, it all means the same thing — that font is meant to get your attention. They’re often more unusual than practical and should only be used in small doses and for a specific effect or purpose.
Credit: Font Design
Read the whole article on Font Design and it’ll help you learn the words when you’re trying to explain why the cover of a book doesn’t feel right.