Don’t get me wrong, I love Carrie’s Utility theme! But it’s not an eCommerce theme, and it was straining aspects where I was always adding in more CSS and tweaking it. But I like to stretch my brain at WordCamps, attend sessions I’m not comfortable in or familiar with, and in doing so come up with new ideas.
Let me be honest. I suck at ecommerce. I hate money, I hate sales, I detest cold calls, and I despise haggling. I don’t enjoy putting a number on the value of a thing, be it my own work or someone else’s. I don’t ‘market’ my books well at all, because I just dislike spending the time to try and figure out where to promote myself, where to display ads, and all that jazz.
That means if you’re here, it was probably social media and word of mouth that brought you here. And when you got here, you may have thought “This doesn’t look like a store.”
I listened to the business people in WordPress talk about how they design and test and tweak their sites. I was told by many of them “Get rid of the discount codes in the sidebar!” I was shown how certain layouts attract more users than others. I was taught why some standards are standards. And so I did what I was supposed to do: I thought about all of it. And then I asked more questions.
While I did all this, I was also helping them by showing them how to get what they wanted from the WordPress Plugin repository while not pissing off the community. I taught them about how a ‘double’ coupon actually could work. I demonstrated an increase in revenue, just by changing “pay if you want” to “pay what you want.”
Thus, now you have a new site, with a new design. The menu cart icon is gone and a sidebar widget is there. The discount codes are moved to where you have to think and look (raising the RTFM tax, as my wife quipped), but they’re still right there. The buttons are simplified and tidied.
And the only question I have left to ask anyone is … would you review an ebook? I know few of us do. I have one ebook review out there on Amazon, but if you’d be the sort to do it, I am curious. It’s very hard to gauge, I know, so I thought I’d toss up a poll for folks.